UI UX Design / Art Direction
Directv Sports
Designed the user experience and visual system for the NFL Fantasy experience on DIRECTV set-top boxes and mobile app, including landing screens, dock icons, and tournament brackets, ensuring a consistent look and feel across platforms.
The project integrated content from CBS, Yahoo Sports, and the NFL, aligning with each brand’s guidelines. Also collaborated closely with designers on campaigns promoting major tennis tournaments, golf championships, and boxing events, contributing to overall visual direction, background design, animation, cell covers, bracket layouts, snipes, and slides to create a cohesive and engaging viewer experience.
Work that speaks
Google AR/VR
Creative Direction
Website
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Our aim was to craft an engaging, immersive experience that highlights Google’s innovation in AR and VR, while ensuring a smooth, intuitive journey for users across all devices.
NFL
Creative Direction
Digital Ad Campaign
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The objective of the NFL Game Pass campaign was to drive subscriptions and awareness by highlighting exclusive content and live game access through engaging, platform-specific social media assets.
DC Universe
UI UX Design
Desktop / Mobile App
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The goal of the DC Universe app design was to create a seamless, immersive platform where fans could stream content, read comics, and connect with the community—all through a bold, user-friendly experience that captures the spirit of DC.
Directv Sports
UI UX Design / Art Direction
Digital Experience
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The objective was to deliver a consistent NFL Fantasy experience across DIRECTV and mobile platforms while integrating content from CBS, Yahoo Sports, and the NFL, and to support major sports events with engaging, high-impact visuals.
Samsung
UI UX Design / Art Direction
Digital Experience
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The goal was to create a user-centered campaign that highlighted the Samsung Galaxy S6 Edge as a tool for creativity and adventure, using global stories, real-time video, and social integration to engage a digital-first audience.