Work that speaks
Google AR/VR
Creative Direction
Website
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Our aim was to craft an engaging, immersive experience that highlights Google’s innovation in AR and VR, while ensuring a smooth, intuitive journey for users across all devices.
NFL
Creative Direction
Digital Ad Campaign
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The objective of the NFL Game Pass campaign was to drive subscriptions and awareness by highlighting exclusive content and live game access through engaging, platform-specific social media assets.
Amazon
Creative Direction
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The objective of this project was to create an engaging digital companion to The Pack that captured the show’s adventurous spirit and emotional heart. By combining playful design with interactive storytelling, the goal was to deepen audience connection with the teams, enhance the viewing experience, and spark curiosity about the global locations featured in the series.
Fox
Creative Direction
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Create a cohesive digital campaign for the FOX NOW streaming app to increase brand visibility and viewer engagement through impactful social, display, and video creative designed to drive app downloads.
DC Universe
UI UX Design
Desktop / Mobile App
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The goal of the DC Universe app design was to create a seamless, immersive platform where fans could stream content, read comics, and connect with the community—all through a bold, user-friendly experience that captures the spirit of DC.
Directv Sports
UI UX Design / Art Direction
Digital Experience
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The objective was to deliver a consistent NFL Fantasy experience across DIRECTV and mobile platforms while integrating content from CBS, Yahoo Sports, and the NFL, and to support major sports events with engaging, high-impact visuals.
OYA
UI UX Design
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The objective of the OYA project was to create a digital platform that empowers female entrepreneurs by giving them visibility, resources, and meaningful opportunities to connect and grow. Designed to help close the gender gap in business, OYA aims to foster an inclusive community where women-led companies can thrive through collaboration, mentorship, and access to new markets.
Samsung
UI UX Design / Art Direction
Digital Experience
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The goal was to create a user-centered campaign that highlighted the Samsung Galaxy S6 Edge as a tool for creativity and adventure, using global stories, real-time video, and social integration to engage a digital-first audience.
Land Rover
UI UX Design / Art Direction
Digital Experience
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The objective of this project was to create an engaging mobile campaign that brought Land Rover’s adventurous brand story to life, using immersive visuals and social feed integration to connect with users and inspire exploration.
DIRECTV
UI UX Design / Art Direction
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Create an engaging, cross-platform campaign for entertainment programming that enhances discovery and accessibility through cohesive design and an intuitive voice search command feature.
Product Design
As a Product Designer, I led end-to-end design for responsive web and mobile platforms, turning business goals into scalable, user-centered solutions.
Partnering with cross-functional teams, I helped shape product vision and launch features used by millions. From UX research and user flows to high-fidelity prototypes, I drove design decisions that enhanced usability and aligned with stakeholder goals.
The following case study showcase my approach to solving complex design challenges across web and mobile platforms. The project highlights how I combine strategic thinking, user-centered design, and cross-functional collaboration to create impactful digital experiences.
StoryRoom
Overview
A generative AI–powered writing tool that helps businesses create personalized marketing content by analyzing brand voice and audience insights to deliver fast, high-quality results at scale.
SC Johnson / Raid
Overview
A mobile app that connects to the Raid Smart Device via Bluetooth, enabling personalized control, new features, and an enhanced user experience.
The Container Store
Overview
A microsite that simplifies closet shopping with inspiration, guided steps, and interactive tools, empowering customers to create personalized designs with confidence.
Setting the mood
Every great brand starts with a spark—and concept moodboards are where the magic begins. These early explorations blend strategy with style, helping define a brand’s voice, vibe, and visual world. From naming cues to color moods and story-driven visuals, each board sets the tone for bold, intentional identities. Think of them as the creative compass before the full map is drawn.
eProfitable | Rebranding
Direction 01
eProfitable | Rebranding
Direction 02
eProfitable | Rebranding
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