UI UX Design / Art Direction

Directv

In collaboration with the in-house team, I led the UI/UX design and art direction for an integrated campaign promoting entertainment programming across online and mobile platforms. Deliverables included homepages, guide banners, online ads, microsites, and print materials—all aligned to strengthen brand visibility and drive viewer engagement.

As part of the initiative, I collaborated with product and engineering teams to introduce a voice search command feature—allowing users to browse and access programming through natural voice interactions. This addition enhanced accessibility, streamlined content discovery, and created a more intuitive, hands-free experience for users engaging with the platform across devices.

Work that speaks

Google AR/VR

Creative Direction
Website

  • Our aim was to craft an engaging, immersive experience that highlights Google’s innovation in AR and VR, while ensuring a smooth, intuitive journey for users across all devices.

NFL

Creative Direction
Digital Ad Campaign

  • The objective of the NFL Game Pass campaign was to drive subscriptions and awareness by highlighting exclusive content and live game access through engaging, platform-specific social media assets.

Amazon

Creative Direction

  • The objective of this project was to create an engaging digital companion to The Pack that captured the show’s adventurous spirit and emotional heart. By combining playful design with interactive storytelling, the goal was to deepen audience connection with the teams, enhance the viewing experience, and spark curiosity about the global locations featured in the series.

Fox

Creative Direction

  • Create a cohesive digital campaign for the FOX NOW streaming app to increase brand visibility and viewer engagement through impactful social, display, and video creative designed to drive app downloads.

DC Universe

UI UX Design
Desktop / Mobile App

  • The goal of the DC Universe app design was to create a seamless, immersive platform where fans could stream content, read comics, and connect with the community—all through a bold, user-friendly experience that captures the spirit of DC.

Directv Sports

UI UX Design / Art Direction
Digital Experience

  • The objective was to deliver a consistent NFL Fantasy experience across DIRECTV and mobile platforms while integrating content from CBS, Yahoo Sports, and the NFL, and to support major sports events with engaging, high-impact visuals.

OYA

UI UX Design

  • The objective of the OYA project was to create a digital platform that empowers female entrepreneurs by giving them visibility, resources, and meaningful opportunities to connect and grow. Designed to help close the gender gap in business, OYA aims to foster an inclusive community where women-led companies can thrive through collaboration, mentorship, and access to new markets.

Samsung

UI UX Design / Art Direction
Digital Experience

  • The goal was to create a user-centered campaign that highlighted the Samsung Galaxy S6 Edge as a tool for creativity and adventure, using global stories, real-time video, and social integration to engage a digital-first audience.

Land Rover

UI UX Design / Art Direction
Digital Experience

  • The objective of this project was to create an engaging mobile campaign that brought Land Rover’s adventurous brand story to life, using immersive visuals and social feed integration to connect with users and inspire exploration.

DIRECTV

UI UX Design / Art Direction

  • Create an engaging, cross-platform campaign for entertainment programming that enhances discovery and accessibility through cohesive design and an intuitive voice search command feature.